Over the years, beauty has rapidly changed as the ever-evolving beauty industry that spans the globe has consistently shifted what a perceives the global standard should look like. And what we have seen over the years is that time and again there has been an unhealthy standard where the industry often gives a directive on what the standard “should” look like and consumers across the board and around the globe by into that standard. And if they do not happen to fit into the standards set by the models utilised by the companies across the beauty industry, it can begin to negatively impact their perception of themselves. It has been a toxic environment for far too long. However, finally, we are beginning to make positive shifts in the right direction.
The beauty industry today
Today, the beauty industry is in its healthiest era yet. The beauty industry today is one that is more dedicated than ever to genuinely empower and enhance the diversity, equality, and inclusivity of the entire human race rather than a specific standard that is long outdated. It is a whole new world for the beauty industry and as one that is really in powering forward this really healthy directive and not only how we perceive and understand beauty standards for ourselves but also how we buy into them and continue to empower forward and industry that has, for decades, proven itself time and again to be virtually unstoppable. Today, we are seeing the boldest and best iteration in beauty yet.
How this modern era in beauty came to life
There has long been an unhealthy approach towards beauty that has really negatively impacted individual self worth and how they think of themselves from an aesthetic point of view. All too often, a standard of beauty has been created in the beauty industry as the be all and end all. However, we are more aware and understand the never before that this is not the truth. And this modern era in beauty has come to life as a result of us all becoming more aware and empowered to change the narrative and worked with the healthy approach for not only the beauty industry but for all of us in how we approach how we feel about ourselves and how we appreciate our own beauty from both the inside and the outside.
The future of beauty
Of course, there is still so much room for improvement. We have made some positively significant strides in the right direction however there is still significant work to be done. From the introduction of the latest collagen serum to the ongoing enhancement of this healthiest era in beauty yet, the future of beauty is looking bolder and brighter than ever before. and as long as we are willing and able to continuously work towards the healthier future of beauty and individuals are across the board and around the globe, then the future of beauty will continue to be one that is positive, equal, diverse, and inclusive. And that is a worthwhile goal to work towards and to bring to life.